1 "TAKE NO AS A QUESTION ": MARKETING
Showing posts with label MARKETING. Show all posts
Showing posts with label MARKETING. Show all posts

Monday 24 March 2014

How Google keeps its employees happy and productive

How Google keeps its employees happy and productive

How Google keeps its employees happy and productive
The popular search engine Google leads in keeping its employees in a good mood.
LONDON: From laundry facilities to volleyball courts, from nap areas to a slide connecting work floors, the popular search engine Google leads in keeping its employees in a good mood. 

And this has resulted in a higher productivity, a 12% boost at work, a research said, adding that the firm may actually have hit the right idea that happy employees do work harder. 

"The driving force seems to be that the happier workers use their time more effectively, increasing the pace at which they can work without sacrificing quality," said Daniel Sgroi from department of economics at University of Warwick in Britain. 

According to the researchers, Google was at the forefront of improving its employees' happiness with its perks that include free food, buses and gyms along with sports courts and even a slide to get between floors. 

In a series of lab tests, they found happiness made people 12% more productive. 

The study included four different experiments with more than 700 participants. 

The participants were either shown a comedy movie clip or treated to free chocolate, drinks and fruits. 

Others were enquired about recent family tragedies to assess whether lower levels of happiness were later associated with lower levels of productivity. 

Companies like Google have invested more in employee support and as a result employee satisfaction has risen, concluded the researchers in the study published in the journal of Labour Economics.



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Thursday 21 February 2013

ONLINE CUSTOMERS MAY BE CHEATING ON U:)


Five Signs Your Online Customers May Be Cheating on You

stopping-a-guy-from-cheating
These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” The question is, are they?
If caught early enough, these issues can be easily connected. To do so, marketers must identify which types of data patterns to pay attention to and use that data to inform their next steps.
1. Homepage Bounce Rates of 55% or More
If more than 55% of visitors are turning around as soon as they get to your site, it’s a major red flag that something is terribly wrong. It’s likely that visitors aren’t finding what they’re looking for. (BTW: you should know that the average industry home page bounce rate is around 50%, and that a well-performing homepage has a bounce rate of between 0% and 25%.)
So what gives when this issue arises? It’s usually due to issues with layout, design, navigation, site elements, functionality, content, or messaging. By A/B and multivariate testing these homepage elements in various combinations, marketers can discern which elements are contributing to a higher conversion rate, and which are contributing to the high bounce rates.
2. High Average Shopping Cart Abandonment Rates
Many online shoppers initiate a purchase, only to leave the items behind in their cart. The Baymard Institute found that the average cart abandonment rate is about 65%. Luckily, there are a number of options you can test to bring this number down. These include estimating shipping costs at an earlier point in the buying process, allowing guest checkouts, highlighting in-stock versus out-of-stock status, providing auto-fill forms based on cookie tags for repeat visitors, and using shipping discounts or specials.
3. Low Search Engagement
The importance of search on visitor engagement and purchases is often overlooked. By encouraging consumers to explore the site and streamlining the shopping process, the chances you’ll turn more visitors into customers, increases. Every single component of the search feature—placement, layout, default search box text and even the color, size and design of the graphic elements—affects engagement with this important tool. Multivariate testing can help marketers discover which combinations work best for their target audience
4. Unsatisfactory Average Order Values
What about those customers that just aren’t buying as much as they could be? Chances are they have a very specific product in mind, and aren’t being persuaded to add more items to their cart.
This is where personalization can really help. By inserting and/or customizing information that’s relevant to a specific user based on implicit behaviors (items purchased, pages viewed) as well as explicit details (location, age, gender) provided by that particular user, you’ll be able to customize their recommended items. Product recommendations and behavioral targeting are two common ways to combat this problem.
5. One-Time Buyers
66% of Amazon.com’s sales are attributed to repeat buyers. Remarkably, only 7% of the entire ecommerce industry can say the same. But it’s going to be tough to match this success without employing automated personalization with behavioral targeting solutions.
Using data such as previous purchases, searches, page views, geography, demographics, type of button click, transactions, etc., is crucial to keeping customers loyal. Behavioral targeting tailors content and offers to individuals based on both their past behaviors and their unique “buyer personas”.
Placing customers at the heart of online content decisions and giving them unique, personalized experiences is an important part of faithful consumer relationships.

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